Internet search engines, such as Google and Yahoo, help users find web pages on a given
subject. The search engines maintain databases of web sites and use programs (often
referred to as "spiders" or "robots") to collect information, which is then indexed by the
search engine.

Based on the products & services you wish to promote and the geographical areas you
wish to target, the SBR Search platform, powered by ReachLocal, automatically selects the
best publishers (search engines) for you. All publishers selected are able to target your
advertising to customers in the areas that you serve or on a national level.

The SBR Search advertising platform is able to place your business in front of 200 million
unique customers.

Search engines are often the first place people visit to begin their research and represent
the greatest source of Internet traffic. The SBR Search platform places text ads on all the
major search engines.

Prospective customers type in "keywords" at the search engine, and advertisements are
displayed that match those keywords. SBR Search purchases keywords on your behalf that
people use when they search for products & services in their area. On average, the SBR
Search platform purchases 5,000 keywords for each advertiser.

People with access to the Internet find Websites through a variety of methods

46% are found by using search engines. 20% are found through random surfing. 20% are found through word of mouth. 4.5% are found through magazine advertising. 1.4% are found through television advertising. 8.1% are found through other sources, such as radio advertising, billboards, newspaper advertising, email blasts, and direct mail.

• Over 95% of internet users have a search engine site as their start-up page.
  
  
• 55% of all online purchases result from websites found through search engines.
  
  
• 95% of people do not look beyond the top 20 search engines.
  
  
• Each month there are around 6.5 Billion searches on the Internet.
  

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

The search population is basically broken into two groups:

• Purchasers (SEM)
  They know exactly what they want. They're searching because they don't know
  where to find it. Search Engine Marketing (SEM), or Pay Per Click is the best option
  for reaching this segment
  
  
• Researchers (SEO)
  They are looking for more information on a topic. They don't know what they want
  to find, and they might not want anything specific just yet. They only want to know
  more. Since researchers typically view the organic listings, Search Engine Optimization
  (SEO) does its best work reaching out to this segment.

Keys to Successful SEM Campaign

While advertisers specify a target campaign budget, advertisers only pay based on actual
clicks their advertisements receive (a "click" occurs when a prospective customer links from
an ad to the advertiser's web site - the SBR Search platform calls this a "visit"). The SBR
Search platform only works with search engines/publishers who charge on a pay-per-click
basis - meaning that advertisers do not have to pay if the ads are not clicked on by customers.

SBR Search displays the number of visits each advertiser's campaign has received to date.
There is no need for the advertiser to log into every individual publisher site to receive that
information, since SBR Search consolidates that information in one location.

The Need for a Strong Landing Page

SBR Search will help drive clicks (SEM) and qualified leads to your company. From there,
you need a compelling landing page in order to convert clicks to leads. SBR Search will
help you with this.

You have 13.2 seconds to convince potential customers that they are on the right site.*

30% RULE: "With every click your customer has to take to find what they're looking for,
you risk losing 30% of your sales." Since buyers are more likely to make a purchase at the
time of an ad view, a clear and concise click stream carries considerable weight. **

For more information about SBR Search and search engine marketing optimization, click
here or call 202-333-1813. (SBR Search logo and/or www.sbresources.com/sbrsearch).

*special report from the Search Engine Strategies Conference, New York City (2004)
*Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc.;
**Misty Locke, President of Range Online Media.