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What You Need to Know

The articles in this section provide a basic rundown of skills and technology critical in the legal field. With subjects ranging from communications to staffing, the answers to your most important questions start right here.

  • Communications & Technology
    What are the biggest challenges you face in your law office today? Finding time to read the latest rulings? Juggling your client and court calendar? Keeping track of important legal documents? If any of these apply to you, an upgrade in your communication system may be just what the court ordered.
  • Sales and Marketing
    Inside the courtroom, lawyers must present the jury with good reason to rule in favor of a particular client. Similarly, attorneys must employ the same persuasive approach outside the halls of justice, ultimately convincing the target market to rule in favor of their services.
  • Customer Service
    Some researchers point out that few attorneys make concerted, quantitative efforts to keep clients happy. This is unfortunate, because strategies that include client satisfaction assessments and a few basic people skills can keep a practice in business.
  • Staffing & Employment
    Government officials forecast increased demand for legal services in healthcare, intellectual property, venture capital, energy, elder, antitrust and environmental law. Given this, solid staffing and employment protocols are a must.
  • Billing and Accounts Receivable
    The legal profession can pay quite well, but revenue doesn’t do much to build a business unless it comes in on time. Effective billing and accounts receivable processes run on consistency, organization and attention to detail.
  • Vendor Relations and Purchasing
    While most folks associate the field of law with the drama that unfolds in the courtroom, a lot of excitement can occur in the purchasing process. To smooth the wheels of this operation, good vendor relations are key.
  • Insurance
    With legal malpractice insurance, prior acts coverage and extended reporting endorsements or reporting options, your practice can be covered at any phase of your career.
  • Social Media Best Practices & Applications
    While social media are invaluable tools in practice-building, what you publish online can be fraught with complexities. Careful research, sound protocols and consistent application will facilitate the entire process.

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